( Historical client )
Pringles wanted to introduce a new flavor... Pizza!
To introduce the new flavor to kids and young teens in a fun way.
WHAT WE DID
We wrote a mini opera about Pizza-licious flavored Pringles which was sung by an accomplish tenor and animated in claymation style in the form of a friendly pizza chef.
The introduction was a huge success! Pizza-licious Pringles immediately became one of the brand’s best sellers, and still is to this day.