Mystic Valley Public Health Coalition
Posters, Social Media, Video, Collateral
THE SITUATION - In the Mystic Valley region, youth substance use has been higher than the state average in recent years. Parents want to do the right thing, but often aren’t sure how to begin.
THE GOAL - To give middle school parents realistic and actionable steps to learn about drug and alcohol use prevention, including how to talk to their children as well as other parents.
WHAT WE DID - We worked directly with the Mystic Valley Public Health Coalition to create a campaign that encourages parents to initiate discussions with their middle school-aged children, and other parents, about drug and alcohol use before it begins. The messages are straightforward and honest with a positive approach, as studies have shown that this is the most effective way to achieve the intended results.