Medford Starts With Me
Identity / Community Initiative
We were asked to create a program to help increase community pride in Medford by appealing to people’s individual connection to Medford, and to provide a call to action for involvement.
WHAT WE DID
We created a name for the program, designed its logo, created a Facebook page, and a marketing campaign that is set to launch.
The name “Medford Starts With Me” is intended to make the statement that increasing community pride is something that takes effort by individuals as well as the community as a whole, while instilling a sense of personal ownership in those who participate.