American Business Data Science

American Business Data Science launched in early 2020 to offer online courses in data science.

I set up all the social media pages and created the branding elements, wrote and art directed web ads (visual, video and audio), edited blog posts, led creative ideation sessions, designed a logo, purchased ad buys and monitored data, worked on investor decks, managed external vendors and designed a diploma. I also Zoom-directed the first course instructor as she recorded the class lectures on her phone from her home office, and I was a member of the team who set up the first course in Canvas.

In the process, I learned a great amount about startups and online course offerings.

30-Second Web Video - Taye

How do you film a web video during a pandemic lockdown? I wrote the scripts for use in social media at the height of the first wave of the COVID pandemic.

Web Radio

I wrote and recorded a radio ad with click-thru banner, then placed it on Pandora and Spotify, and monitored the media data.

30-Second Web Video - Jenn

I directed the volunteer actors (who were actually team members) as they recorded themselves on their own webcams. Then I recorded the voiceover.

Meet the First Course Instructor

Just before the lockdown, I conducted two on-camera interviews. The first showcased the course instructor’s expertise.

30-Second Web Video - Noah

Each short video featured a different member of the target audience and pointed out different benefits of beginning the journey to a career in data science.

Success Story - Jeff the Intern

The other interview featured an ABDS intern, to show the value for students of studying and learning data science.