International Kennel Club
TV & Print Campaign ( Historical client )
THE SITUATION
The International Kennel Club was a pet store in New York City who specialized in only providing dogs and cats as pets. New York City being what it is, there is a significant percentage of the population who have non-traditional pets such as reptiles, amphibians, who knows what else.
THE GOAL
To make people aware of the IKC in a memorable way using the insight that dogs and cats are more fun than most non-traditional pets.
WHAT WE DID
We showed the silliness that happens when people try to play with non-traditional pets the way they would with dogs and cats.
RESULTS
Dog and cat lovers flocked to the pet store and more animals ended up in loving homes. To top it off, the ad campaign received several ad industry awards.
* Please keep in mind: these commercials were filmed on a shoestring budget in 1995.